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| Jamarri K. Nix

Senzu Ale House

Art Direction | Illustrator | Visual Identity | Package Design
Senzu Ale House banner Senzu Ale House landing page QR code
Senzu Ale House (2022) is the visual identity for the Dragon Ball-themed beer company I created of the same name. The brand hones in on the nostalgia of the original 1984 series and its cultural impact to
entice fans who grew up watching the anime. Its name comes from the series' "senzu bean," a powerful restorative that replenishes energy. Continuing this theme, I named the brand's flavors after significant characters and referenced other elements, such as "Korin Tower" and the seven "Dragon Balls." The latter also makes the cans collectible by indicating which of the seven flavors each is.

Mood Board

Senzu Ale House mood board

Logo Sketches & Iterations

Majin Brew logo sketch
Fusion Dance Distillers logo sketch
Senzu logo sketches
Senzu Ale House refined logo sketch
Senzu Ale House digitized logo
Senzu Ale House logo iterations
Senzu Ale House logo final

Initial Designs & Iterations

Senzu Ale House initial beer label Senzu Ale House initial beer label Senzu Ale House initial beer label Senzu Ale House initial beer label Senzu Ale House initial beer label Senzu Ale House initial beer label
Senzu Ale House beer label iteration Senzu Ale House beer label iteration Senzu Ale House beer label iteration Senzu Ale House beer label iteration

Guides & Bleeds

Senzu Ale House beer label dieline

12oz & 16oz Labels

Senzu Ale House 12oz beer label Senzu Ale House 12oz beer label Senzu Ale House 12oz beer label Senzu Ale House 12oz beer label Senzu Ale House 12oz beer label Senzu Ale House 12oz beer label Senzu Ale House 12oz beer label
Senzu Ale House 16oz beer label Senzu Ale House 16oz beer label Senzu Ale House 16oz beer label Senzu Ale House 16oz beer label Senzu Ale House 16oz beer label Senzu Ale House 16oz beer label Senzu Ale House 16oz beer label

Packaging

Senzu Ale House packaging
Senzu Ale House packaging

Renders

Senzu Ale House box and beer cans
Senzu Ale House beer cans
Senzu Ale House beer cans
Senzu Ale House beer cans
Senzu Ale House beer cans
Senzu Ale House beer cans
Senzu Ale House beer cans
Senzu Ale House beer cans and box Senzu Ale House beer cans and box Senzu Ale House beer cans and box
Senzu Ale House beer cans
Senzu Ale House beer cans
Senzu Ale House beer cans
Senzu Ale House beer cans
Senzu Ale House beer cans
Senzu Ale House coasters
Senzu Ale House coasters
Senzu Ale House coasters
Senzu Ale House coaster and can
Senzu Ale House coaster and can
Senzu Ale House t-shirt
Senzu Ale House t-shirt
Senzu Ale House t-shirt
Senzu Ale House hoodie
Senzu Ale House OOH billboard
Senzu Ale House OOH billboard
Senzu Ale House OOH billboard
Senzu Ale House landing page
Senzu Ale House framed poster