Peppy Clips (2022) is the visual identity for the Arkansas-based and family-owned brand of the same name. I created a new logo and color palette to reflect the fun nature of the brand's vibrant paperclips. I decided on a vintage cartoon-style paperclip for the icon/mascot because its animated appearance aligned with the product name and Peppy Clips' value of playfulness. In the final iteration, I stacked the logotype, made the background of the icon a solid pink, and shifted the figure outside the circle better define its shape and boost clarity. I also wrote the tagline, “The fun way to stay organized.”
