ECO Delight (2021) is the visual identity for the organic beverage I created of the same name. The brand promotes natural ingredients and a rejuvenating taste to appeal to busy Gen Zers looking to live healthier lifestyles. I decided on a minimal yet friendly logo, embedding a smiley face with its tongue out within the “O” of “ECO,” and I used a bright green to reinforce the organic quality. The bottle, inspired by the logo shape, is three stacked spheres of varying sizes meant to contribute to a more comfortable grip. I eventually landed on the advertisement after discussing it with a colleague, placing the bottle within a tree, and using the “Straight from the source” tagline to tie everything together.
